We help health and wellness coaches to grow their ability to enroll more clients by learning practical and applicable sales skills and techniques. By teaching these coaches not just to sell more, but actually enjoy it, we bring them the satisfaction of running a business that makes them happy, brings them freedom, and gives them the ability to create IMPACT on as many clients and potential clients' lives as possible.

Kevin has spent close to 7 years as an entrepreneur in the fitness niche. From publishing books, to high ticket nutrition coaching, he's learned and lived the lifecycle of a fitness coach starting a business. After a long time feeling stagnant, Kevin broke through the glass ceiling in sales and has sold high-ticket coaching programs at scale, generating multiple six figures annually — but more importantly, helped countless others step into that same growth. Inspired by all he learned and what sales has done for his business and life, he started a company to teach other fit pros the same lessons he had to learn.
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​​Shred Sales has a focus on sales that is different than the beaten path. In today's marketing ecosystem, everyone is looking for the next script, the next set of questions, the next sales "tactics" to level up their sales game, and they lose the magic in the noise. Shred Sales teaches coaches to humanize their sales process, and to connect with and lead their prospects to a buying decision without being pushy or sleazy. Most people don't know how much fun sales can be.